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what a series of TikTok self-made detective controversies can teach us about ethics in digital marketing A tiktok controversy During the first half of this year, a TikToker, Ken Waks started gaining popularity. In the video, he sat in his room, looking serious, and spoke directly into the camera about his discovery of suspicious deaths…
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Podcast transcript: Welcome to {brandy n trendy}, where we look at marketing in the time of digital media. I am your host Gia Fu, and for this episode, I have Olga, a stand-up comedian who uses social media as a main way to promote her own shows. In today’s discussion, we will be looking at…
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Following trends may not be as useful as we thought. The changing digital culture is the foundation of how we approach social media marketing, as the digital landscape continues to evolve, it is imperative for businesses to understand the transformative power of authenticity and leverage it to build meaningful relationships with their audience. Authenticity as…
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The algorithm is changing the expectations of user representation, it opens both threats and opportunities for marketers. Representation matters. We often use the word representative when discussing movies and the big screens, but it is also very important in marketing, a discipline that faces different audiences. In recent years, the emergence of social media has…
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marketing in the digital era 